Money Can’t Buy Me Love
I see Len Brown wants to limit the spend on each candidate for the Auckland Mayoralty to $150,000. This is quite amusing, considering he has spend around that amount already. The man certainly has chutzpah…
The actual amount spent by candidates on an election is not relevant. Despite Labour’s longtime gripe over election spending limits (and Len is the Labour candidate), no-one has ever demonstrated that the amount spent on an election has any real bearing on the number of votes received. The Green’s billboard campaign in 2008, and National’s campaign in 2005, were well designed – that is why they were effective. It had precious little to do with the amount of money involved.
Having said that, if Len Brown is proposing to spend only $150,000 on a campaign that is supposed to influence 1.4 million people, it tends to suggest that perhaps he is not very serious about standing for mayor.
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